Images of Nations and International Public Relations

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Images of Nations and International Public Relations by Michael Kunczik, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Michael Kunczik ISBN: 9781136689017
Publisher: Taylor and Francis Publication: May 6, 2016
Imprint: Routledge Language: English
Author: Michael Kunczik
ISBN: 9781136689017
Publisher: Taylor and Francis
Publication: May 6, 2016
Imprint: Routledge
Language: English

This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.

More books from Taylor and Francis

Cover of the book Electronic Reserve by Michael Kunczik
Cover of the book Argos and the Argolid (Routledge Revivals) by Michael Kunczik
Cover of the book Contemporary Rorschach Interpretation by Michael Kunczik
Cover of the book Prelogical Experience by Michael Kunczik
Cover of the book Milton's Ovidian Eve by Michael Kunczik
Cover of the book The EU and Military Operations by Michael Kunczik
Cover of the book George Kateb by Michael Kunczik
Cover of the book Cedac by Michael Kunczik
Cover of the book The Decline of the Intellectual by Michael Kunczik
Cover of the book Reintegrative Justice in Practice by Michael Kunczik
Cover of the book The Pulse of Politics by Michael Kunczik
Cover of the book Talk about Writing by Michael Kunczik
Cover of the book The Legitimacy of International Regimes by Michael Kunczik
Cover of the book Attachment in Sport, Exercise and Wellness by Michael Kunczik
Cover of the book India and World War I by Michael Kunczik
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy