Identify potential countries for a market entry with a sales organisation

A guideline for small and medium-sized enterprises

Business & Finance, Marketing & Sales
Cover of the book Identify potential countries for a market entry with a sales organisation by Sasha Petschnig, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sasha Petschnig ISBN: 9783640119806
Publisher: GRIN Publishing Publication: July 28, 2008
Imprint: GRIN Publishing Language: English
Author: Sasha Petschnig
ISBN: 9783640119806
Publisher: GRIN Publishing
Publication: July 28, 2008
Imprint: GRIN Publishing
Language: English

Master's Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,6, Leeds Metropolitan University, 38 entries in the bibliography, language: English, abstract: In a fast changing environment companies are forced to act so - namely fast. If a company grows, sooner or later the domestic market becomes too small. Then the company has to enter a new market to achieve sustainable growth. According to the experience of the author some companies decide rather on emotions than on facts. Especially small and medium-sized enterprises do not have the resources to invest a lot of money into market research or for expensive consultants. A logical consequence could be that SME invest in countries without checking the critical measurements which then leads to a waste of time, resources and money. If such companies do not have a stable financial foundation it can lead therefore to critical economic difficulties. The output of this project is a guideline especially for small and mediumsized enterprises. The author conducted interviews with internationally operating companies to get some practical best practise expertise. Not only the analysed key figures are an output of the interviews but also the interpretation of them and how a company has acquired them. Very often the problem is to get the right and reliable information for a market. In a second stage literature is introduced into the guideline to get a mixture of both - practical but also academic inputs. With the present project a SME gets an impression what happens in internationally operating companies but also a choice of tools to verify future market entry intentions.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Master's Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,6, Leeds Metropolitan University, 38 entries in the bibliography, language: English, abstract: In a fast changing environment companies are forced to act so - namely fast. If a company grows, sooner or later the domestic market becomes too small. Then the company has to enter a new market to achieve sustainable growth. According to the experience of the author some companies decide rather on emotions than on facts. Especially small and medium-sized enterprises do not have the resources to invest a lot of money into market research or for expensive consultants. A logical consequence could be that SME invest in countries without checking the critical measurements which then leads to a waste of time, resources and money. If such companies do not have a stable financial foundation it can lead therefore to critical economic difficulties. The output of this project is a guideline especially for small and mediumsized enterprises. The author conducted interviews with internationally operating companies to get some practical best practise expertise. Not only the analysed key figures are an output of the interviews but also the interpretation of them and how a company has acquired them. Very often the problem is to get the right and reliable information for a market. In a second stage literature is introduced into the guideline to get a mixture of both - practical but also academic inputs. With the present project a SME gets an impression what happens in internationally operating companies but also a choice of tools to verify future market entry intentions.

More books from GRIN Publishing

Cover of the book The International Corpus of English (ICE) by Sasha Petschnig
Cover of the book The Achievements of Augustus - The Transformation of the Roman Republic into the Roman Empire by Sasha Petschnig
Cover of the book Environmentalism and International Companies by Sasha Petschnig
Cover of the book Basel 3 capital requirements - overview and critical evaluation by Sasha Petschnig
Cover of the book Entwicklung der Filmwirtschaft und Filmproduktion in Deutschland während der NS-Zeit by Sasha Petschnig
Cover of the book International Cooperation in Dealing with International Crimes under International Criminal Law: The Case of the Khmer Rouge Tribunal by Sasha Petschnig
Cover of the book The History Of the English Garden by Sasha Petschnig
Cover of the book Computer Mediated Communication by Sasha Petschnig
Cover of the book Teaching Intercultural Communicative Competence with a Textbook by Sasha Petschnig
Cover of the book Seducing the Reader by Sasha Petschnig
Cover of the book 'Take Pity' by Bernard Malamud by Sasha Petschnig
Cover of the book Geoffrey Chaucer's Canterbury Tales by Sasha Petschnig
Cover of the book Wichtigkeit des Informations- und Dokumentationsmanagements für die Projektsteuerung und -evaluation by Sasha Petschnig
Cover of the book The German Influence on Australian and American English by Sasha Petschnig
Cover of the book A Streetcar Named Desire: the symbolic meaning of names, setting and colors by Sasha Petschnig
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy