How To Write a Marketing Plan for Health Care Organizations
Nonfiction, Health & Well Being, Medical, Business & Finance
| Author: | William Winston | ISBN: | 9781136550874 |
| Publisher: | Taylor and Francis | Publication: | November 12, 2012 |
| Imprint: | Routledge | Language: | English |
| Author: | William Winston |
| ISBN: | 9781136550874 |
| Publisher: | Taylor and Francis |
| Publication: | November 12, 2012 |
| Imprint: | Routledge |
| Language: | English |
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
