How to Measure Survey Reliability and Validity

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book How to Measure Survey Reliability and Validity by Mark S. Litwin, SAGE Publications
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Author: Mark S. Litwin ISBN: 9781506319810
Publisher: SAGE Publications Publication: August 3, 1995
Imprint: SAGE Publications, Inc Language: English
Author: Mark S. Litwin
ISBN: 9781506319810
Publisher: SAGE Publications
Publication: August 3, 1995
Imprint: SAGE Publications, Inc
Language: English

Improving the accuracy of a survey is the focus of Mark S. Litwin's book, which shows how to assess and interpret the quality of survey data by thoroughly examining the survey instrument used. He explains how to code and pilot test new and established surveys. In addition, he covers issues such as: how to measure reliability (including test-retest, alternate form, internal consistency, inter-observer and intra-observer reliability); how to measure validity (including content, criterion and construct validity); how to address cross-cultural issues in survey research; and how to scale and score a survey.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Improving the accuracy of a survey is the focus of Mark S. Litwin's book, which shows how to assess and interpret the quality of survey data by thoroughly examining the survey instrument used. He explains how to code and pilot test new and established surveys. In addition, he covers issues such as: how to measure reliability (including test-retest, alternate form, internal consistency, inter-observer and intra-observer reliability); how to measure validity (including content, criterion and construct validity); how to address cross-cultural issues in survey research; and how to scale and score a survey.

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