How to Measure Social Media

A Step-By-Step Guide to Developing and Assessing Social Media ROI

Business & Finance, Marketing & Sales
Cover of the book How to Measure Social Media by Nichole Kelly, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nichole Kelly ISBN: 9780133099829
Publisher: Pearson Education Publication: October 10, 2012
Imprint: Que Publishing Language: English
Author: Nichole Kelly
ISBN: 9780133099829
Publisher: Pearson Education
Publication: October 10, 2012
Imprint: Que Publishing
Language: English
Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly

Think social marketing is worth it? Prove it. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail.

Bet you can’t wait to see his face when you walk in with metrics that stand up to his most brutal questions. We’re not just talking about getting “buy-in” or begging for your proverbial “seat at the table.” We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company.

Here’s the best part: It’s not hard. You won’t need to become a math nerd. The tools are cheap (or free), and you’re probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. You’ll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. She’s helped hundreds of marketers prove their value to bosses and boardrooms. Now it’s your turn.

If you’re a marketer or agency pro, this is a game you have to play. Win it.

Reliable answers to questions like:
  • How much revenue did our activities on social media platforms generate this month?
  • Are social media prospects more likely to convert to customers?
  • Which status update delivered the highest conversion rate?
  • How long do we retain new social media customers?
  • Do they spend more or less than customers from other channels?
  • Do they make repeat purchases more often than other customers?
  • And much more…

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly

Think social marketing is worth it? Prove it. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately, and in drill-down detail.

Bet you can’t wait to see his face when you walk in with metrics that stand up to his most brutal questions. We’re not just talking about getting “buy-in” or begging for your proverbial “seat at the table.” We are talking about numbers that make careers. This book will prove your indispensability to even the most clueless executive in your company.

Here’s the best part: It’s not hard. You won’t need to become a math nerd. The tools are cheap (or free), and you’re probably sitting on most of the data. This book will give you everything else, including simple step-by-step techniques for creating measurable strategies and getting the data to prove they deliver. You’ll also get super helpful hands-on exercise worksheets where you can jot down your answers and notes. Nichole Kelly has been refining this stuff for 14 years. She’s helped hundreds of marketers prove their value to bosses and boardrooms. Now it’s your turn.

If you’re a marketer or agency pro, this is a game you have to play. Win it.

Reliable answers to questions like:

 

More books from Pearson Education

Cover of the book Search Engine Marketing, Inc. by Nichole Kelly
Cover of the book Apple Pro Training Series by Nichole Kelly
Cover of the book Solaris 10 System Administration Exam Prep by Nichole Kelly
Cover of the book Building Applications in the Cloud by Nichole Kelly
Cover of the book The Leader's Guide to Managing People by Nichole Kelly
Cover of the book My Google Apps by Nichole Kelly
Cover of the book CCNA Routing and Switching ICND2 200-105 Official Cert Guide, Academic Edition by Nichole Kelly
Cover of the book LINQ Unleashed by Nichole Kelly
Cover of the book Google Web Toolkit Solutions (Digital Short Cut) by Nichole Kelly
Cover of the book Introduction to Programming in Python by Nichole Kelly
Cover of the book Project Management Step by Step by Nichole Kelly
Cover of the book iOS 9 Application Development in 24 Hours, Sams Teach Yourself by Nichole Kelly
Cover of the book Windows Server 2012 R2 Pocket Consultant Volume 1 by Nichole Kelly
Cover of the book Responsive Web Design with Adobe Photoshop by Nichole Kelly
Cover of the book iOS Programming by Nichole Kelly
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy