How to Integrate Social Media into Your Marketing Plan

Business & Finance, Marketing & Sales
Cover of the book How to Integrate Social Media into Your Marketing Plan by Jamie Turner, Reshma Shah, Pearson Education
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Author: Jamie Turner, Reshma Shah ISBN: 9780132603553
Publisher: Pearson Education Publication: September 29, 2010
Imprint: FT Press Language: English
Author: Jamie Turner, Reshma Shah
ISBN: 9780132603553
Publisher: Pearson Education
Publication: September 29, 2010
Imprint: FT Press
Language: English

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.

 

Make sure your social media initiatives and your broader marketing and branding programs work together and support each other

 

What do Geico and The Shane Company have in common? They’re both well-known brands that have made their mark with clever, catchy advertisements. But they also share a less flattering characteristic: They have largely failed to integrate their communications campaigns with strong, long-lasting brand messages that resonate with customers over time....

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.

 

Make sure your social media initiatives and your broader marketing and branding programs work together and support each other

 

What do Geico and The Shane Company have in common? They’re both well-known brands that have made their mark with clever, catchy advertisements. But they also share a less flattering characteristic: They have largely failed to integrate their communications campaigns with strong, long-lasting brand messages that resonate with customers over time....

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