How To Find and Work With Bloggers

An essential guide for brands and bloggers on creating successful partnerships

An essential guide for brands and bloggers on how to find and work successfully together. The guide includes why to work with bloggers, what blog readers are looking to get from blogs, finding and selecting bloggers to work with, how to work with bloggers including what they are best at delivering and why, contracting, measuring effectiveness of blogger programs and building long term relationships.
The following are the contents:

Part 1: What is a blogger?
Definition of a blogger
Journalists versus Bloggers

Part 2: Why Work with Bloggers?
9 Reasons to Work with Bloggers
What are Consumers looking for from Bloggers?
Why do Consumers Read Blogs?
Key Dislikes when Using Blogs

Part 3: How to find and select bloggers to work with?
Importance of Strategy, Objectives and Measurement Criteria
8 Marketing Objectives that Bloggers are Best Suited at Delivering
9 Main Ways to Find Bloggers
Selecting which Bloggers to Work With
10 Factors to Consider when Assessing Bloggers

Part 4: How to Successfully Work with Bloggers?
Key Challenges Facing Bloggers - and the Opportunities it creates for Brands
The Key Stages and Tips on Approaching Bloggers
Ways of Working with Bloggers
Features of Successful Blogger Partnerships
Contracting with Bloggers
Measuring Blogger Activity and Campaigns
Building Lasting Relationships with Bloggers

Part 5: Final Thoughts
Summary of Key Watch-outs and Areas to Avoid
10 Things to Remember when Working with Bloggers
References
Travel Bloggers Podcast