How to Craft a Disruptive Hypothesis

Be Wrong at the Start to Be Right at the End

Business & Finance
Cover of the book How to Craft a Disruptive Hypothesis by Luke Williams, Pearson Education
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Author: Luke Williams ISBN: 9780132697996
Publisher: Pearson Education Publication: December 15, 2010
Imprint: FT Press Language: English
Author: Luke Williams
ISBN: 9780132697996
Publisher: Pearson Education
Publication: December 15, 2010
Imprint: FT Press
Language: English

This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.

 

Where revolutionary innovations begin: How to create your own “unreasonable provocation.”

 

It starts with a wild question: In Hollywood, it might be, “What would happen if a shark swam into a resort and attacked a swimmer?” Jaws. In video rentals, “What would happen if we eliminated late fees?” Netflix. These revolutionary innovations began with a disruptive hypothesis, a crazy way to end the question, “I wonder what would happen if we….”

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.

 

Where revolutionary innovations begin: How to create your own “unreasonable provocation.”

 

It starts with a wild question: In Hollywood, it might be, “What would happen if a shark swam into a resort and attacked a swimmer?” Jaws. In video rentals, “What would happen if we eliminated late fees?” Netflix. These revolutionary innovations began with a disruptive hypothesis, a crazy way to end the question, “I wonder what would happen if we….”

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