How to be Profitable and Moral

A Rational Egoist Approach to Business

Business & Finance, Business Reference, Business Ethics, Management & Leadership, Leadership
Cover of the book How to be Profitable and Moral by Jaana Woiceshyn, Hamilton Books
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Author: Jaana Woiceshyn ISBN: 9780761857006
Publisher: Hamilton Books Publication: December 23, 2011
Imprint: Hamilton Books Language: English
Author: Jaana Woiceshyn
ISBN: 9780761857006
Publisher: Hamilton Books
Publication: December 23, 2011
Imprint: Hamilton Books
Language: English

A basic dilemma confronting today’s manager is how to be both profitable and moral. Making profits through immoral means—such as deceiving investors or customers—is unsustainable. Likewise, remaining moral while losing money will cause a business to fail. According to conventional morality, either a business manager maximizes profits and necessarily compromises on ethics, or necessarily sacrifices profits in order to be moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to businesspeople who want to maximize profits ethically. Through logical argument and various examples, this book shows how to apply principles such as rationality, productiveness, honesty, justice, and pride for long-term self-interest.

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A basic dilemma confronting today’s manager is how to be both profitable and moral. Making profits through immoral means—such as deceiving investors or customers—is unsustainable. Likewise, remaining moral while losing money will cause a business to fail. According to conventional morality, either a business manager maximizes profits and necessarily compromises on ethics, or necessarily sacrifices profits in order to be moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to businesspeople who want to maximize profits ethically. Through logical argument and various examples, this book shows how to apply principles such as rationality, productiveness, honesty, justice, and pride for long-term self-interest.

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