How to Be a Spin Doctor

Nonfiction, Social & Cultural Studies, Political Science, Government, Public Affairs & Administration, Public Policy
Cover of the book How to Be a Spin Doctor by Paul Richards, Biteback Publishing
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Author: Paul Richards ISBN: 9781785900778
Publisher: Biteback Publishing Publication: June 2, 2016
Imprint: Biteback Publishing Language: English
Author: Paul Richards
ISBN: 9781785900778
Publisher: Biteback Publishing
Publication: June 2, 2016
Imprint: Biteback Publishing
Language: English

Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world.

Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as:

Snagging positive media coverage

Creating eye-catching news releases and photo opportunities

Avoiding the endless traps set by journalists

Paul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world.

Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as:

Snagging positive media coverage

Creating eye-catching news releases and photo opportunities

Avoiding the endless traps set by journalists

Paul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning.

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