How Companies Win

Profiting from Demand-Driven Business Models No Matter What Business You’re In

Business & Finance, Management & Leadership, Management
Cover of the book How Companies Win by Rick Kash, David Calhoun, HarperCollins e-books
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Author: Rick Kash, David Calhoun ISBN: 9780062029454
Publisher: HarperCollins e-books Publication: October 12, 2010
Imprint: HarperCollins e-books Language: English
Author: Rick Kash, David Calhoun
ISBN: 9780062029454
Publisher: HarperCollins e-books
Publication: October 12, 2010
Imprint: HarperCollins e-books
Language: English

In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.

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