How Being a Design-Driven Company Will Get You From Good to Great

Business & Finance
Cover of the book How Being a Design-Driven Company Will Get You From Good to Great by Robert Brunner, Stewart Emery, Russ Hall, Pearson Education
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Author: Robert Brunner, Stewart Emery, Russ Hall ISBN: 9780132476645
Publisher: Pearson Education Publication: December 15, 2009
Imprint: FT Press Language: English
Author: Robert Brunner, Stewart Emery, Russ Hall
ISBN: 9780132476645
Publisher: Pearson Education
Publication: December 15, 2009
Imprint: FT Press
Language: English

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

 

Building the shared understandings, values, and commitments that make for a truly outstanding design- and experience-driven company.

 

You need a development process that centers on people and experience. You need to incent everyone to be part of it. You need a marketing process that can communicate those ideas, with design integral to it all. And you need an engineering system that understands that design values are part of the marketing, engineering, manufacturing, and delivery equations....

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

 

Building the shared understandings, values, and commitments that make for a truly outstanding design- and experience-driven company.

 

You need a development process that centers on people and experience. You need to incent everyone to be part of it. You need a marketing process that can communicate those ideas, with design integral to it all. And you need an engineering system that understands that design values are part of the marketing, engineering, manufacturing, and delivery equations....

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