Hospitality Sales and Promotion

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Hospitality Sales and Promotion by Derek Taylor, Taylor and Francis
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Author: Derek Taylor ISBN: 9781136398148
Publisher: Taylor and Francis Publication: May 4, 2012
Imprint: Routledge Language: English
Author: Derek Taylor
ISBN: 9781136398148
Publisher: Taylor and Francis
Publication: May 4, 2012
Imprint: Routledge
Language: English

'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions.

Practical and down-to-earth, this guide discovers:

* who is your customer? market segments and groups
* how can you reach them effectively? the secrets of successful public relations
* new and traditional technologies; from direct mail to using the Internet to maximum advantage.

Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions.

Practical and down-to-earth, this guide discovers:

* who is your customer? market segments and groups
* how can you reach them effectively? the secrets of successful public relations
* new and traditional technologies; from direct mail to using the Internet to maximum advantage.

Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.

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