Hospitality Marketing

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
Cover of the book Hospitality Marketing by Neil Wearne, Alison Morrison, Taylor and Francis
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Author: Neil Wearne, Alison Morrison ISBN: 9781136001857
Publisher: Taylor and Francis Publication: January 11, 2013
Imprint: Routledge Language: English
Author: Neil Wearne, Alison Morrison
ISBN: 9781136001857
Publisher: Taylor and Francis
Publication: January 11, 2013
Imprint: Routledge
Language: English

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion.

Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion.

Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.

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