Hospitality Branding

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales, Advertising & Promotion
Cover of the book Hospitality Branding by Chekitan S. Dev, Cornell University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Chekitan S. Dev ISBN: 9780801465260
Publisher: Cornell University Press Publication: November 1, 2012
Imprint: Cornell University Press Language: English
Author: Chekitan S. Dev
ISBN: 9780801465260
Publisher: Cornell University Press
Publication: November 1, 2012
Imprint: Cornell University Press
Language: English

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand.

Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand.

Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.

More books from Cornell University Press

Cover of the book Excavating Modernity by Chekitan S. Dev
Cover of the book Reforming Asian Labor Systems by Chekitan S. Dev
Cover of the book The Building of Cities by Chekitan S. Dev
Cover of the book An Introduction to Labor Law by Chekitan S. Dev
Cover of the book Violence and Vengeance by Chekitan S. Dev
Cover of the book Love's Wounds by Chekitan S. Dev
Cover of the book Brothers in Arms by Chekitan S. Dev
Cover of the book Barns of New York by Chekitan S. Dev
Cover of the book Faithful Narratives by Chekitan S. Dev
Cover of the book Voyages by Chekitan S. Dev
Cover of the book Cities for Profit by Chekitan S. Dev
Cover of the book A Disability of the Soul by Chekitan S. Dev
Cover of the book The Cosmic Web by Chekitan S. Dev
Cover of the book Peacemaking from Above, Peace from Below by Chekitan S. Dev
Cover of the book City of Strangers by Chekitan S. Dev
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy