Horses Can Fly

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Horses Can Fly by Ajay Sharma, Notion Press
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Author: Ajay Sharma ISBN: 9789352066711
Publisher: Notion Press Publication: March 16, 2016
Imprint: Notion Press Language: English
Author: Ajay Sharma
ISBN: 9789352066711
Publisher: Notion Press
Publication: March 16, 2016
Imprint: Notion Press
Language: English
Mobile Internet and availability of affordable smartphones are dramatically altering how audiences consume news. People are transforming from passive recipients of news to active news explorers, commentators and activists with views that constantly fashion and demolish stories.To stay relevant in an age of volatile public opinion, corporate storytelling will have to move beyond influencing media narratives.Horses Can Fly offers powerful and insightful ways to engage with customers, investors and community by riding the waves of disruption in media. ? Recent research on trends and developments that will impact media and corporate stakeholders in India.? Analyses new media and changing story formats? Six Step Process for Effective Crisis Communication? Engagingly anecdotal with short, interesting caseletsWhether you are a Business Leader OR a Young Entrepreneur OR a PR practitioner, Horses Can Fly is your go-to-guide to build Winning PR Strategies in disruptive markets.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Mobile Internet and availability of affordable smartphones are dramatically altering how audiences consume news. People are transforming from passive recipients of news to active news explorers, commentators and activists with views that constantly fashion and demolish stories.To stay relevant in an age of volatile public opinion, corporate storytelling will have to move beyond influencing media narratives.Horses Can Fly offers powerful and insightful ways to engage with customers, investors and community by riding the waves of disruption in media. ? Recent research on trends and developments that will impact media and corporate stakeholders in India.? Analyses new media and changing story formats? Six Step Process for Effective Crisis Communication? Engagingly anecdotal with short, interesting caseletsWhether you are a Business Leader OR a Young Entrepreneur OR a PR practitioner, Horses Can Fly is your go-to-guide to build Winning PR Strategies in disruptive markets.

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