Hollywood Stardom

Nonfiction, Entertainment, Film, History & Criticism, Performing Arts
Cover of the book Hollywood Stardom by Paul McDonald, Wiley
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Author: Paul McDonald ISBN: 9781118321669
Publisher: Wiley Publication: November 26, 2012
Imprint: Wiley-Blackwell Language: English
Author: Paul McDonald
ISBN: 9781118321669
Publisher: Wiley
Publication: November 26, 2012
Imprint: Wiley-Blackwell
Language: English

By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom.

  • Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the ‘star image’ is replaced with the ‘star brand’
  • Offers the first extensive analysis of stardom in the ‘post-studio’ era
  • Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market
  • Draws on an extensive body of research data not previously deployed in film scholarship
  • A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts
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By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom.

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