Hollywood 1938

Motion Pictures' Greatest Year

Nonfiction, Entertainment, Performing Arts, Film
Cover of the book Hollywood 1938 by Catherine Jurca, University of California Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Catherine Jurca ISBN: 9780520951969
Publisher: University of California Press Publication: March 28, 2012
Imprint: University of California Press Language: English
Author: Catherine Jurca
ISBN: 9780520951969
Publisher: University of California Press
Publication: March 28, 2012
Imprint: University of California Press
Language: English

In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures’ Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong—and right—with Hollywood at the end of a heralded decade, and how the industry’s troubles changed the making and marketing of films in 1938 and beyond.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures’ Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong—and right—with Hollywood at the end of a heralded decade, and how the industry’s troubles changed the making and marketing of films in 1938 and beyond.

More books from University of California Press

Cover of the book Art and the Global Economy by Catherine Jurca
Cover of the book The Paradox of Hope by Catherine Jurca
Cover of the book Japan by Catherine Jurca
Cover of the book Extraordinary Conditions by Catherine Jurca
Cover of the book Hollowed Out by Catherine Jurca
Cover of the book Harassed by Catherine Jurca
Cover of the book The Maternal Factor by Catherine Jurca
Cover of the book Selected Works of D.T. Suzuki, Volume I by Catherine Jurca
Cover of the book Selected Works of D.T. Suzuki, Volume II by Catherine Jurca
Cover of the book Leopold’s Shack and Ricketts’s Lab by Catherine Jurca
Cover of the book The World in the Long Twentieth Century by Catherine Jurca
Cover of the book Jack Johnson, Rebel Sojourner by Catherine Jurca
Cover of the book Melania by Catherine Jurca
Cover of the book Christian Moderns by Catherine Jurca
Cover of the book Coasts in Crisis by Catherine Jurca
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy