HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

Business & Finance, Economics, Statistics, Management & Leadership, Decision Making & Problem Solving, Management
Cover of the book HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) by Harvard Business Review, Harvard Business Review Press
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Author: Harvard Business Review ISBN: 9781633694293
Publisher: Harvard Business Review Press Publication: March 13, 2018
Imprint: Harvard Business Review Press Language: English
Author: Harvard Business Review
ISBN: 9781633694293
Publisher: Harvard Business Review Press
Publication: March 13, 2018
Imprint: Harvard Business Review Press
Language: English

Don't let a fear of numbers hold you back.

Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?

Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.

You'll learn how to:

  • Identify the metrics you need to measure
  • Run experiments and A/B tests
  • Ask the right questions of your data experts
  • Understand statistical terms and concepts
  • Create effective charts and visualizations
  • Avoid common mistakes
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Don't let a fear of numbers hold you back.

Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?

Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.

You'll learn how to:

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