Handbook of Research on Effective Advertising Strategies in the Social Media Age

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Computers, Internet
Cover of the book Handbook of Research on Effective Advertising Strategies in the Social Media Age by , IGI Global
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Author: ISBN: 9781466681279
Publisher: IGI Global Publication: February 28, 2015
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466681279
Publisher: IGI Global
Publication: February 28, 2015
Imprint: Business Science Reference
Language: English

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

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Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

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