Handbook of Research on Business Social Networking

Organizational, Managerial, and Technological Dimensions

Business & Finance, Business Reference, Business Communication, Nonfiction, Computers, General Computing
Cover of the book Handbook of Research on Business Social Networking by , IGI Global
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Author: ISBN: 9781466605480
Publisher: IGI Global Publication: October 31, 2011
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466605480
Publisher: IGI Global
Publication: October 31, 2011
Imprint: Business Science Reference
Language: English

Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become an important tool for businesses and business networking. The Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.

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Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become an important tool for businesses and business networking. The Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.

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