Handbook of Product Placement in the Mass Media

New Strategies in Marketing Theory, Practice, Trends, and Ethics

Business & Finance, Marketing & Sales
Cover of the book Handbook of Product Placement in the Mass Media by Mary-Lou Galician, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mary-Lou Galician ISBN: 9781136781278
Publisher: Taylor and Francis Publication: May 28, 2004
Imprint: Routledge Language: English
Author: Mary-Lou Galician
ISBN: 9781136781278
Publisher: Taylor and Francis
Publication: May 28, 2004
Imprint: Routledge
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Leading experts present cutting-edge ideas and current research on product placement!

The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Leading experts present cutting-edge ideas and current research on product placement!

The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

More books from Taylor and Francis

Cover of the book Demolishing Whitehall by Mary-Lou Galician
Cover of the book Studies in English Organ Music by Mary-Lou Galician
Cover of the book Nordic National Cinemas by Mary-Lou Galician
Cover of the book Appropriate Environments for Children under Three by Mary-Lou Galician
Cover of the book Phenomenological Reflections on Violence by Mary-Lou Galician
Cover of the book Strategic, Policy and Social Innovation for a Post-Industrial Korea by Mary-Lou Galician
Cover of the book Colloquial Dutch by Mary-Lou Galician
Cover of the book Nonviolent Action by Mary-Lou Galician
Cover of the book The Evolutionary Leap to Flourishing Individuals and Organizations by Mary-Lou Galician
Cover of the book Personal Transferable Skills in Accounting Education by Mary-Lou Galician
Cover of the book Working Memories by Mary-Lou Galician
Cover of the book The Dark Side of the Workplace by Mary-Lou Galician
Cover of the book Governance and Regulation in Social Life by Mary-Lou Galician
Cover of the book Gender and Work in Urban China by Mary-Lou Galician
Cover of the book Spectral Spaces and Hauntings by Mary-Lou Galician
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy