Handbook of Media Economics

Nonfiction, Computers, Application Software, Multimedia, Business & Finance, Economics
Cover of the book Handbook of Media Economics by , Elsevier Science
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9780444636959
Publisher: Elsevier Science Publication: November 17, 2015
Imprint: North Holland Language: English
Author:
ISBN: 9780444636959
Publisher: Elsevier Science
Publication: November 17, 2015
Imprint: North Holland
Language: English

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics.

  • Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process
  • Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy
  • Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics.

More books from Elsevier Science

Cover of the book Mims' Pathogenesis of Infectious Disease by
Cover of the book Self-assembling Biomaterials by
Cover of the book Lithium-Ion Batteries by
Cover of the book Accelerated Quality and Reliability Solutions by
Cover of the book Mushroom Biotechnology by
Cover of the book Aromatic Chemistry by
Cover of the book The African and Arabian Moringa Species by
Cover of the book Advances in Applied Microbiology by
Cover of the book Integrated Security Systems Design by
Cover of the book Implantable Neuroprostheses for Restoring Function by
Cover of the book Dislocations in Solids by
Cover of the book Sustainable Construction Materials by
Cover of the book Multicore Software Development Techniques by
Cover of the book Stem Cell Manufacturing by
Cover of the book Identifying and Addressing the Social Issues Experienced by Individuals with IDD by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy