Handbook of Hospitality Marketing Management

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Management & Leadership, Management
Cover of the book Handbook of Hospitality Marketing Management by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136399961
Publisher: Taylor and Francis Publication: November 4, 2009
Imprint: Routledge Language: English
Author:
ISBN: 9781136399961
Publisher: Taylor and Francis
Publication: November 4, 2009
Imprint: Routledge
Language: English

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.

The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.

The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

More books from Taylor and Francis

Cover of the book Globalisation and the Labour Market by
Cover of the book The Routledge Guidebook to Heidegger's Being and Time by
Cover of the book International Human Rights by
Cover of the book Messages Men Hear by
Cover of the book Didactics, Learning and Leadership in Higher Education by
Cover of the book The Bible at Cultural Crossroads by
Cover of the book Voice and Power in Africa's Democracy by
Cover of the book Postcolonial Conflict and the Question of Genocide by
Cover of the book The Decline of Jute by
Cover of the book Abortion Politics by
Cover of the book The Official History of Britain and the Channel Tunnel by
Cover of the book The Globalization of the Cold War by
Cover of the book Meaning Making in Early Childhood Research by
Cover of the book Managing Information in Complex Organizations by
Cover of the book Intercultural Parenting by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy