Hairy Hippies and Bloody Butchers

The Greenpeace Anti-Whaling Campaign in Norway

Nonfiction, Health & Well Being, Psychology, Occupational & Industrial Psychology, Social & Cultural Studies, Political Science, Government, Public Policy, Social Science, Sociology
Cover of the book Hairy Hippies and Bloody Butchers by 

Juliane Riese, Berghahn Books
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Author: 

Juliane Riese ISBN: 9781785335297
Publisher: Berghahn Books Publication: May 1, 2017
Imprint: Berghahn Books Language: English
Author: 

Juliane Riese
ISBN: 9781785335297
Publisher: Berghahn Books
Publication: May 1, 2017
Imprint: Berghahn Books
Language: English

In the popular imagination, no issue has been more closely linked with the environmental group Greenpeace than whaling. Opposition to commercial whaling has inspired many of the organization’s most dramatic and high-profile “direct actions”—as well as some of its most notable failures. This book provides an inside look at one such instance: Greenpeace’s decades-long campaign against the Norwegian whaling industry. Combining historical narrative with systems-theory analysis, author Juliane Riese shows how the organization’s self-presentation as a David pitted against whale-butchering Goliaths was turned on its head. She recounts how opponents successfully discredited the campaign while Greenpeace struggled with internal disagreements and other organizational challenges, providing valuable lessons for other protest movements.

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In the popular imagination, no issue has been more closely linked with the environmental group Greenpeace than whaling. Opposition to commercial whaling has inspired many of the organization’s most dramatic and high-profile “direct actions”—as well as some of its most notable failures. This book provides an inside look at one such instance: Greenpeace’s decades-long campaign against the Norwegian whaling industry. Combining historical narrative with systems-theory analysis, author Juliane Riese shows how the organization’s self-presentation as a David pitted against whale-butchering Goliaths was turned on its head. She recounts how opponents successfully discredited the campaign while Greenpeace struggled with internal disagreements and other organizational challenges, providing valuable lessons for other protest movements.

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