Guerrilla Marketing, 4th edition
Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Business & Finance, Marketing & Sales, Advertising & Promotion, Consumer Behaviour
| Author: | Jay Conrad Levinson President | ISBN: | 9780547347660 |
| Publisher: | HMH Books | Publication: | May 22, 2007 |
| Imprint: | Mariner Books | Language: | English |
| Author: | Jay Conrad Levinson President |
| ISBN: | 9780547347660 |
| Publisher: | HMH Books |
| Publication: | May 22, 2007 |
| Imprint: | Mariner Books |
| Language: | English |
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
