Guaranteed Pure

The Moody Bible Institute, Business, and the Making of Modern Evangelicalism

Nonfiction, Religion & Spirituality, Other Practices, Fundamentalism, Business & Finance, Business Reference, Corporate History, History, Americas, United States, 19th Century
Cover of the book Guaranteed Pure by Timothy Gloege, The University of North Carolina Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Timothy Gloege ISBN: 9781469621029
Publisher: The University of North Carolina Press Publication: April 27, 2015
Imprint: The University of North Carolina Press Language: English
Author: Timothy Gloege
ISBN: 9781469621029
Publisher: The University of North Carolina Press
Publication: April 27, 2015
Imprint: The University of North Carolina Press
Language: English

American evangelicalism has long walked hand in hand with modern consumer capitalism. Timothy Gloege shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in Chicago by shoe-salesman-turned-revivalist Dwight Lyman Moody in 1889, the institute became a center of fundamentalism under the guidance of the innovative promoter and president of Quaker Oats, Henry Crowell. Gloege explores the framework for understanding humanity shared by these business and evangelical leaders, whose perspectives clearly differed from those underlying modern scientific theories. At the core of their "corporate evangelical" framework was a modern individualism understood primarily in terms of economic relations.

Conservative evangelicalism and modern business grew symbiotically, transforming the ways that Americans worshipped, worked, and consumed. Gilded Age evangelicals initially understood themselves primarily as new "Christian workers--employees of God guided by their divine contract, the Bible. But when these ideas were put to revolutionary ends by Populists, corporate evangelicals reimagined themselves as savvy religious consumers and reformulated their beliefs. Their consumer-oriented "orthodoxy" displaced traditional creeds and undermined denominational authority, forever altering the American religious landscape. Guaranteed pure of both liberal theology and Populist excesses, this was a new form of old-time religion not simply compatible with modern consumer capitalism but uniquely dependent on it.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

American evangelicalism has long walked hand in hand with modern consumer capitalism. Timothy Gloege shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in Chicago by shoe-salesman-turned-revivalist Dwight Lyman Moody in 1889, the institute became a center of fundamentalism under the guidance of the innovative promoter and president of Quaker Oats, Henry Crowell. Gloege explores the framework for understanding humanity shared by these business and evangelical leaders, whose perspectives clearly differed from those underlying modern scientific theories. At the core of their "corporate evangelical" framework was a modern individualism understood primarily in terms of economic relations.

Conservative evangelicalism and modern business grew symbiotically, transforming the ways that Americans worshipped, worked, and consumed. Gilded Age evangelicals initially understood themselves primarily as new "Christian workers--employees of God guided by their divine contract, the Bible. But when these ideas were put to revolutionary ends by Populists, corporate evangelicals reimagined themselves as savvy religious consumers and reformulated their beliefs. Their consumer-oriented "orthodoxy" displaced traditional creeds and undermined denominational authority, forever altering the American religious landscape. Guaranteed pure of both liberal theology and Populist excesses, this was a new form of old-time religion not simply compatible with modern consumer capitalism but uniquely dependent on it.

More books from The University of North Carolina Press

Cover of the book Sound States by Timothy Gloege
Cover of the book A Foxfire Christmas by Timothy Gloege
Cover of the book A Golden Haze of Memory by Timothy Gloege
Cover of the book North Carolina's Barrier Islands by Timothy Gloege
Cover of the book The Politics of Knowledge in Premodern Islam by Timothy Gloege
Cover of the book Working the Garden by Timothy Gloege
Cover of the book Quantitative Methods for Historians by Timothy Gloege
Cover of the book Black Neighbors by Timothy Gloege
Cover of the book The United States and the European Trade Union Movement, 1944-1951 by Timothy Gloege
Cover of the book Allies and Adversaries by Timothy Gloege
Cover of the book The Spanish Civil War by Timothy Gloege
Cover of the book Give My Poor Heart Ease by Timothy Gloege
Cover of the book The Lumbee Indians by Timothy Gloege
Cover of the book Gothic Arches, Latin Crosses by Timothy Gloege
Cover of the book A Little Taste of Freedom by Timothy Gloege
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy