Grow the Core

How to Focus on your Core Business for Brand Success

Business & Finance, Marketing & Sales
Cover of the book Grow the Core by David Taylor, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Taylor ISBN: 9781118484708
Publisher: Wiley Publication: December 27, 2012
Imprint: Wiley Language: English
Author: David Taylor
ISBN: 9781118484708
Publisher: Wiley
Publication: December 27, 2012
Imprint: Wiley
Language: English

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times.

These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym.

The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times.

These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym.

The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.

More books from Wiley

Cover of the book Good Derivatives by David Taylor
Cover of the book Production Availability and Reliability by David Taylor
Cover of the book The Bruce R. Hopkins Nonprofit Law Library by David Taylor
Cover of the book Smart Homes For Dummies by David Taylor
Cover of the book Introduction to Graphic Design Methodologies and Processes by David Taylor
Cover of the book Wellbeing: A Complete Reference Guide, Interventions and Policies to Enhance Wellbeing by David Taylor
Cover of the book Wearable Android by David Taylor
Cover of the book Desalination by David Taylor
Cover of the book Aerospace Navigation Systems by David Taylor
Cover of the book Engineering Biostatistics by David Taylor
Cover of the book Occupational Therapy in Psychiatry and Mental Health by David Taylor
Cover of the book Wittgenstein by David Taylor
Cover of the book The Manager and the Monk by David Taylor
Cover of the book Canon EOS Rebel T2i / 550D For Dummies by David Taylor
Cover of the book The Textbook of Pharmaceutical Medicine by David Taylor
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy