Grounded Theory

A Practical Guide for Management, Business and Market Researchers

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book Grounded Theory by Christina Goulding, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Christina Goulding ISBN: 9781446228975
Publisher: SAGE Publications Publication: May 17, 2002
Imprint: SAGE Publications Ltd Language: English
Author: Christina Goulding
ISBN: 9781446228975
Publisher: SAGE Publications
Publication: May 17, 2002
Imprint: SAGE Publications Ltd
Language: English

Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context.

Grounded Theory is different from other texts on four levels:

  • It offers an overview of qualitative methods in general and locates grounded theory in this context;
  • It compares and contrasts the various grounded theory approaches in an accessible manner;
  • It offers an in-depth case study for students and researchers to follow/use;
  • And it provides a critique of the methodology itself.

Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context.

Grounded Theory is different from other texts on four levels:

Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

More books from SAGE Publications

Cover of the book Social Science Learning in Schools by Christina Goulding
Cover of the book Creating Adaptive Policies by Christina Goulding
Cover of the book What Every Principal Should Know About Strategic Leadership by Christina Goulding
Cover of the book Encyclopedia of Humor Studies by Christina Goulding
Cover of the book The Dyslexia-Friendly Primary School by Christina Goulding
Cover of the book Environmental Policy by Christina Goulding
Cover of the book Strategic Social Marketing by Christina Goulding
Cover of the book Qualitative Data Analysis with ATLAS.ti by Christina Goulding
Cover of the book The Handbook of Community Practice by Christina Goulding
Cover of the book Successful Mentoring in Nursing by Christina Goulding
Cover of the book Study Guide to Accompany Integrative Statistics for the Social and Behavioral Sciences by Christina Goulding
Cover of the book Dictionary of Multicultural Psychology by Christina Goulding
Cover of the book Counselling Adolescents by Christina Goulding
Cover of the book Citizens' Report on Governance and Development 2010 by Christina Goulding
Cover of the book Equality and Diversity in the Lifelong Learning Sector by Christina Goulding
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy