Green Washed

Why We Can't Buy Our Way to a Green Planet

Nonfiction, Home & Garden, The Home, Social & Cultural Studies, Social Science, Sociology, Business & Finance, Economics
Cover of the book Green Washed by Kendra Pierre-Louis, Ig Publishing
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Author: Kendra Pierre-Louis ISBN: 9781935439448
Publisher: Ig Publishing Publication: March 27, 2012
Imprint: Ig Publishing Language: English
Author: Kendra Pierre-Louis
ISBN: 9781935439448
Publisher: Ig Publishing
Publication: March 27, 2012
Imprint: Ig Publishing
Language: English

The message that our environment is in peril has filtered from environmental groups to the
American consciousness to our shopping carts. Every day, millions of Americans dutifully replace conventional produce with organic, swap Mr. Clean for Seventh Generation, and replace their bottled water with water bottles. Many of us have come to believe that the path to environmental sustainability is paved by shopping green. Although this green consumer movement certainly has many Americans consuming differently, it raises an important and rarely asked question—"is this consumption really any better for the planet?"

By examining the major economic sectors of our society, including infrastructure (green housing), consumer goods (green clothing and jewelry), food (the rise of organic), and energy (including solar power and the popularity of the hybrid car), Green Washed: Why We Can't Buy Our Way to a Green Planet explains that, though greener alternatives are important, we cannot simply buy our way to sustainability. Rather, if it is the volume of our consumption that matters, can we as a society dependent on constantly consuming ever be content with buying less?

A new and unique take on green consumption, Green Washed shows how buying better is only the first step toward true sustainability.

Kendra Pierre-Louis is the sustainable development editor for Justmeans.com. She holds a master's degree in sustainable development from the SIT Graduate Institute in Vermont. She has created outreach material for the United Nations Environment Programme's Convention on Biological Diversity and worked as a researcher for Terrapin Bright Green, an environmental consulting and strategic planning firm.

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The message that our environment is in peril has filtered from environmental groups to the
American consciousness to our shopping carts. Every day, millions of Americans dutifully replace conventional produce with organic, swap Mr. Clean for Seventh Generation, and replace their bottled water with water bottles. Many of us have come to believe that the path to environmental sustainability is paved by shopping green. Although this green consumer movement certainly has many Americans consuming differently, it raises an important and rarely asked question—"is this consumption really any better for the planet?"

By examining the major economic sectors of our society, including infrastructure (green housing), consumer goods (green clothing and jewelry), food (the rise of organic), and energy (including solar power and the popularity of the hybrid car), Green Washed: Why We Can't Buy Our Way to a Green Planet explains that, though greener alternatives are important, we cannot simply buy our way to sustainability. Rather, if it is the volume of our consumption that matters, can we as a society dependent on constantly consuming ever be content with buying less?

A new and unique take on green consumption, Green Washed shows how buying better is only the first step toward true sustainability.

Kendra Pierre-Louis is the sustainable development editor for Justmeans.com. She holds a master's degree in sustainable development from the SIT Graduate Institute in Vermont. She has created outreach material for the United Nations Environment Programme's Convention on Biological Diversity and worked as a researcher for Terrapin Bright Green, an environmental consulting and strategic planning firm.

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