Google Analytics

Understanding Visitor Behavior

Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book Google Analytics by Justin Cutroni, O'Reilly Media
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Justin Cutroni ISBN: 9781449399597
Publisher: O'Reilly Media Publication: August 13, 2010
Imprint: O'Reilly Media Language: English
Author: Justin Cutroni
ISBN: 9781449399597
Publisher: O'Reilly Media
Publication: August 13, 2010
Imprint: O'Reilly Media
Language: English

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.

Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.

  • Discover exactly how the Google Analytics system works
  • Learn how to configure the system to measure data most relevant to your business goals
  • Track online marketing activities, including cost-per-click ads, email, and internal campaigns
  • Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets
  • Configure Google Analytics to track enterprise data, including multiple domains
  • Use advanced techniques such as custom variables and CRM integration
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.

Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.

More books from O'Reilly Media

Cover of the book Prototype to Product by Justin Cutroni
Cover of the book Head First Agile by Justin Cutroni
Cover of the book Building Polyfills by Justin Cutroni
Cover of the book Crafting the InfoSec Playbook by Justin Cutroni
Cover of the book Building the Realtime User Experience by Justin Cutroni
Cover of the book Beginning NFC by Justin Cutroni
Cover of the book Learning Puppet 4 by Justin Cutroni
Cover of the book Making Android Accessories with IOIO by Justin Cutroni
Cover of the book Inside Cyber Warfare by Justin Cutroni
Cover of the book OpenOffice kurz & gut by Justin Cutroni
Cover of the book Adobe Edge Preview 3: The Missing Manual by Justin Cutroni
Cover of the book Practical C Programming by Justin Cutroni
Cover of the book Exchange Server Cookbook by Justin Cutroni
Cover of the book Drupal Development Tricks for Designers by Justin Cutroni
Cover of the book Programming Collective Intelligence by Justin Cutroni
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy