Gonzo Marketing

Winning Through Worst Practices

Business & Finance
Cover of the book Gonzo Marketing by Christopher Locke, Basic Books
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Christopher Locke ISBN: 9780786748723
Publisher: Basic Books Publication: June 17, 2009
Imprint: Basic Books Language: English
Author: Christopher Locke
ISBN: 9780786748723
Publisher: Basic Books
Publication: June 17, 2009
Imprint: Basic Books
Language: English

A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets," based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business--from the trading-room floor to the boardroom--can afford to ignore.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media are being left in the dust. Invoking the spirit of gonzo journalism, Locke rails against business practices that treat customers like cattle, and urges marketers of all stripes to tap into Web-based communities, or "micromarkets," based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness. Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business--from the trading-room floor to the boardroom--can afford to ignore.

More books from Basic Books

Cover of the book First Bite by Christopher Locke
Cover of the book Red Rover by Christopher Locke
Cover of the book Equally Wed by Christopher Locke
Cover of the book Locust by Christopher Locke
Cover of the book The Taste of Empire by Christopher Locke
Cover of the book The Complete Art Of War by Christopher Locke
Cover of the book A Universe Of Consciousness How Matter Becomes Imagination by Christopher Locke
Cover of the book The Epic of New York City by Christopher Locke
Cover of the book Lion in the White House by Christopher Locke
Cover of the book America and the World by Christopher Locke
Cover of the book An Iron Wind by Christopher Locke
Cover of the book Getting Personal by Christopher Locke
Cover of the book Wanderlust by Christopher Locke
Cover of the book Six Easy Pieces by Christopher Locke
Cover of the book Dreams of El Dorado by Christopher Locke
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy