Global Business Value Innovations

Building Innovation Capabilities for Business Strategies

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Global Business Value Innovations by , Springer International Publishing
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Author: ISBN: 9783319779294
Publisher: Springer International Publishing Publication: May 2, 2018
Imprint: Palgrave Pivot Language: English
Author:
ISBN: 9783319779294
Publisher: Springer International Publishing
Publication: May 2, 2018
Imprint: Palgrave Pivot
Language: English

This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.

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