Gifts, Romance, and Consumer Culture

Business & Finance, Industries & Professions, Purchasing & Buying, Marketing & Sales, Consumer Behaviour
Cover of the book Gifts, Romance, and Consumer Culture by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781351385046
Publisher: Taylor and Francis Publication: September 5, 2018
Imprint: Routledge Language: English
Author:
ISBN: 9781351385046
Publisher: Taylor and Francis
Publication: September 5, 2018
Imprint: Routledge
Language: English

How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic gift" evokes a multitude of intertwined meanings: passion, intimacy, affection, persuasion, care, celebration, altruism, and nostalgia. They can also connote the negative images of obligation and reciprocity. Romantic gift giving may be practiced at rituals, during rites of passage, or for casual occasions, to affirm the continued importance of the romantic relationship. We may even romanticize the giving of gifts to the self, to nonhuman companions, and to others we do not know personally. If loving and giving are a practice, then romantic gift giving is a practice of loving with intimate—or would-be intimate—others.

This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct, it may be time to rethink romantic love. Gift giving is a key arena to do so, as gifts make love tangible and act as carriers of meaning as well as cultural symbols.

In gift giving the meanings of romance are renewed, renegotiated, and reconstructed. Gifts, Romance, And Consumer Culture demonstrates a wide variety of scholarly work bearing on romantic gift giving using an interpretive consumer research perspective. The book introduces critical studies by scholars in this unfolding and new interdisciplinary field.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic gift" evokes a multitude of intertwined meanings: passion, intimacy, affection, persuasion, care, celebration, altruism, and nostalgia. They can also connote the negative images of obligation and reciprocity. Romantic gift giving may be practiced at rituals, during rites of passage, or for casual occasions, to affirm the continued importance of the romantic relationship. We may even romanticize the giving of gifts to the self, to nonhuman companions, and to others we do not know personally. If loving and giving are a practice, then romantic gift giving is a practice of loving with intimate—or would-be intimate—others.

This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct, it may be time to rethink romantic love. Gift giving is a key arena to do so, as gifts make love tangible and act as carriers of meaning as well as cultural symbols.

In gift giving the meanings of romance are renewed, renegotiated, and reconstructed. Gifts, Romance, And Consumer Culture demonstrates a wide variety of scholarly work bearing on romantic gift giving using an interpretive consumer research perspective. The book introduces critical studies by scholars in this unfolding and new interdisciplinary field.

More books from Taylor and Francis

Cover of the book Federico Barocci by
Cover of the book Sexing the Caribbean by
Cover of the book When Ads Work by
Cover of the book The Works of Charles Darwin: v. 6: Zoology of the Voyage of HMS Beagle, Under the Command of Captain Fitzroy, During the Years 1832-1836 by
Cover of the book The Non-profit Enterprise in Market Economics by
Cover of the book Decolonisation and After by
Cover of the book Sex, Love and Feminism in the Asia Pacific by
Cover of the book History of the Anti-corn Law League by
Cover of the book Understanding Schools and Schooling by
Cover of the book What Might Have Been by
Cover of the book Architecture and the Politics of Gender in Early Modern Europe by
Cover of the book Latino Politics in Massachusetts by
Cover of the book Thinking About Children by
Cover of the book The Prenatal Theme in Psychotherapy by
Cover of the book Education, Poverty and Gender by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy