Giants of Enterprise
Seven Business Innovators and the Empires They Built
Business & Finance, Business Reference, Corporate History, Management & Leadership, Leadership
| Author: | Richard S. Tedlow | ISBN: | 9780061744204 |
| Publisher: | HarperCollins e-books | Publication: | October 13, 2009 |
| Imprint: | HarperCollins e-books | Language: | English |
| Author: | Richard S. Tedlow |
| ISBN: | 9780061744204 |
| Publisher: | HarperCollins e-books |
| Publication: | October 13, 2009 |
| Imprint: | HarperCollins e-books |
| Language: | English |
Seven business innovators and the empires they built.
The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.
With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:
. George Eastman and his invention of the Kodak camera;
. Thomas Watson of IBM;
. Henry Ford and his automobile;
. Charles Revson and his use of television advertising to drive massive sales for Revlon;
. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;
. Andrew Carnegie and his steel empire;
. Sam Walton and his unprecedented retail machine, Wal-Mart.
Seven business innovators and the empires they built.
The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.
With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:
. George Eastman and his invention of the Kodak camera;
. Thomas Watson of IBM;
. Henry Ford and his automobile;
. Charles Revson and his use of television advertising to drive massive sales for Revlon;
. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;
. Andrew Carnegie and his steel empire;
. Sam Walton and his unprecedented retail machine, Wal-Mart.
