Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

Business & Finance, Human Resources & Personnel Management, Training, Marketing & Sales
Cover of the book Get Content Get Customers: Turn Prospects into Buyers with Content Marketing by Joe Pulizzi, Newt Barrett, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Joe Pulizzi, Newt Barrett ISBN: 9780071628822
Publisher: McGraw-Hill Education Publication: May 2, 2009
Imprint: McGraw-Hill Education Language: English
Author: Joe Pulizzi, Newt Barrett
ISBN: 9780071628822
Publisher: McGraw-Hill Education
Publication: May 2, 2009
Imprint: McGraw-Hill Education
Language: English

Connect to customers with compelling content!

The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.

It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base.

“Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.”
—Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University

“Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.”
—Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included

Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.”
—Greg Verdino, Chief Strategy Officer, Crayon, LLC

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Connect to customers with compelling content!

The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.

It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base.

“Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.”
—Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University

“Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.”
—Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included

Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.”
—Greg Verdino, Chief Strategy Officer, Crayon, LLC

More books from McGraw-Hill Education

Cover of the book Easy English Grammar Step-by-Step by Joe Pulizzi, Newt Barrett
Cover of the book Transform: How Leading Companies are Winning with Disruptive Social Technology by Joe Pulizzi, Newt Barrett
Cover of the book Power Your Tribe: Create Resilient Teams in Turbulent Times by Joe Pulizzi, Newt Barrett
Cover of the book Disrupting Class, Expanded Edition: How Disruptive Innovation Will Change the Way the World Learns by Joe Pulizzi, Newt Barrett
Cover of the book 101 Best Ways to Land a Job in Troubled Times by Joe Pulizzi, Newt Barrett
Cover of the book Infrastructure Planning, Engineering and Economics, Second Edition by Joe Pulizzi, Newt Barrett
Cover of the book How to Retire Happy, Fourth Edition: The 12 Most Important Decisions You Must Make Before You Retire by Joe Pulizzi, Newt Barrett
Cover of the book Global Kata: Success Through the Lean Business System Reference Model by Joe Pulizzi, Newt Barrett
Cover of the book Arduino and Raspberry Pi Sensor Projects for the Evil Genius by Joe Pulizzi, Newt Barrett
Cover of the book The Chinese Way to Wealth and Prosperity: 8 Timeless Strategies for Achieving Financial Success by Joe Pulizzi, Newt Barrett
Cover of the book iPad QuickSteps, 2nd Edition by Joe Pulizzi, Newt Barrett
Cover of the book Oracle Data Integration: Tools for Harnessing Data by Joe Pulizzi, Newt Barrett
Cover of the book Rigging Equipment: Maintenance and Safety Inspection Manual by Joe Pulizzi, Newt Barrett
Cover of the book The Organized Teacher's Lesson Planner by Joe Pulizzi, Newt Barrett
Cover of the book Investment Banking Explained, Second Edition: An Insider's Guide to the Industry by Joe Pulizzi, Newt Barrett
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy