Gendering Theory in Marketing and Consumer Research

Business & Finance
Cover of the book Gendering Theory in Marketing and Consumer Research by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781315300733
Publisher: Taylor and Francis Publication: October 3, 2018
Imprint: Routledge Language: English
Author:
ISBN: 9781315300733
Publisher: Taylor and Francis
Publication: October 3, 2018
Imprint: Routledge
Language: English

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one’s subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one’s subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.

More books from Taylor and Francis

Cover of the book Welcome to the Revolution by
Cover of the book The Big Humanities by
Cover of the book Green Political Thought by
Cover of the book Representing the Black Female Subject in Western Art by
Cover of the book The Languages of the World by
Cover of the book New Directions In The Sociology Of Health by
Cover of the book Local Peacebuilding and Legitimacy by
Cover of the book The Age of Intelligent Cities by
Cover of the book Ethnic Conflict in Asymmetric Federations by
Cover of the book In the Beginning is the Icon by
Cover of the book Marine Insurance Fraud by
Cover of the book Children's Geographies by
Cover of the book How Effective Negotiation Management Promotes Multilateral Cooperation by
Cover of the book A History of the Muslim World to 1750 by
Cover of the book Horror Film and Affect by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy