Gender, Culture, and Consumer Behavior

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Health & Well Being, Psychology, Social Psychology, Social & Cultural Studies, Social Science, Gender Studies
Cover of the book Gender, Culture, and Consumer Behavior by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136463488
Publisher: Taylor and Francis Publication: April 27, 2012
Imprint: Routledge Language: English
Author:
ISBN: 9781136463488
Publisher: Taylor and Francis
Publication: April 27, 2012
Imprint: Routledge
Language: English

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.

More books from Taylor and Francis

Cover of the book The Literature of Change by
Cover of the book Russia's Impact on EU Policy Transfer to the Post-Soviet Space by
Cover of the book Team Teaching and Team Learning in the Language Classroom by
Cover of the book Rediscovering Confession by
Cover of the book Secessionist Movements and Ethnic Conflict by
Cover of the book Studies in the Spectator Role by
Cover of the book Communication Yearbook 39 by
Cover of the book Politics of the Islamic Tradition by
Cover of the book Megargee's Guide to Obtaining a Psychology Internship by
Cover of the book Hypersexual City by
Cover of the book Understanding Undergraduates by
Cover of the book Spelling: Caught or Taught? by
Cover of the book The Politics of Justice: Attorney General and the Making of Government Legal Policy by
Cover of the book China's African Challenges by
Cover of the book The Myth of Absolutism by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy