Gender Considerations in Online Consumption Behavior and Internet Use

Nonfiction, Social & Cultural Studies, Social Science, Gender Studies, Computers
Cover of the book Gender Considerations in Online Consumption Behavior and Internet Use by , IGI Global
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Author: ISBN: 9781522500124
Publisher: IGI Global Publication: March 30, 2016
Imprint: Information Science Reference Language: English
Author:
ISBN: 9781522500124
Publisher: IGI Global
Publication: March 30, 2016
Imprint: Information Science Reference
Language: English

The use of social media and blogging websites has become more prevalent especially among young women; this trend suggests that gender has the potential to coincide with one’s actions and engagement online. Despite this notable trend, there is still a dearth of research on how women use the internet and how it affects their health, families, and interpersonal relationships. Gender Considerations in Online Consumption Behavior and Internet Use considers the use of online technologies through the lens of gender. From blogs dedicated to motherhood and infertility, to the Movember men’s health movement, gender identity is expressed in a communitive way online. This book provides empirical evidence on gender-specific internet usage and the feminine online experience. It is a valuable resource for students, academicians, researchers, technology developers, and government officials.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The use of social media and blogging websites has become more prevalent especially among young women; this trend suggests that gender has the potential to coincide with one’s actions and engagement online. Despite this notable trend, there is still a dearth of research on how women use the internet and how it affects their health, families, and interpersonal relationships. Gender Considerations in Online Consumption Behavior and Internet Use considers the use of online technologies through the lens of gender. From blogs dedicated to motherhood and infertility, to the Movember men’s health movement, gender identity is expressed in a communitive way online. This book provides empirical evidence on gender-specific internet usage and the feminine online experience. It is a valuable resource for students, academicians, researchers, technology developers, and government officials.

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