Game-Changing Strategies

How to Create New Market Space in Established Industries by Breaking the Rules

Business & Finance, Management & Leadership, Management
Cover of the book Game-Changing Strategies by Constantinos C. Markides, Wiley
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Author: Constantinos C. Markides ISBN: 9781118640814
Publisher: Wiley Publication: January 3, 2013
Imprint: Jossey-Bass Language: English
Author: Constantinos C. Markides
ISBN: 9781118640814
Publisher: Wiley
Publication: January 3, 2013
Imprint: Jossey-Bass
Language: English

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

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