Gabay's Copywriters' Compendium

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Gabay's Copywriters' Compendium by Jonathan Gabay, Taylor and Francis
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Author: Jonathan Gabay ISBN: 9781136401367
Publisher: Taylor and Francis Publication: October 19, 2006
Imprint: Routledge Language: English
Author: Jonathan Gabay
ISBN: 9781136401367
Publisher: Taylor and Francis
Publication: October 19, 2006
Imprint: Routledge
Language: English

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.

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Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.

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