Fuzzy Methods for Customer Relationship Management and Marketing

Applications and Classifications

Business & Finance, Marketing & Sales, Customer Service, Nonfiction, Computers, Application Software, Business Software
Cover of the book Fuzzy Methods for Customer Relationship Management and Marketing by , IGI Global
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Author: ISBN: 9781466604667
Publisher: IGI Global Publication: January 31, 2012
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466604667
Publisher: IGI Global
Publication: January 31, 2012
Imprint: Business Science Reference
Language: English
Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and will include both quantitative and qualitative elements. For these reasons, it is important to extend traditional decision making processes by adding intuitive reasoning, human subjectivity, and imprecision. Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often imprecise and will include both quantitative and qualitative elements. For these reasons, it is important to extend traditional decision making processes by adding intuitive reasoning, human subjectivity, and imprecision. Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.

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