Fundraising

Principles and Practice

Nonfiction, Social & Cultural Studies, Political Science, Government, Public Affairs & Administration, Business & Finance, Industries & Professions, Nonprofit Organizations & Charities
Cover of the book Fundraising by Dr. Michael J. Worth, SAGE Publications
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Author: Dr. Michael J. Worth ISBN: 9781483393599
Publisher: SAGE Publications Publication: July 21, 2015
Imprint: SAGE Publications, Inc Language: English
Author: Dr. Michael J. Worth
ISBN: 9781483393599
Publisher: SAGE Publications
Publication: July 21, 2015
Imprint: SAGE Publications, Inc
Language: English

Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers. 

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