Frugal Innovation in Healthcare

How Targeting Low-Income Markets Leads to Disruptive Innovation

Nonfiction, Health & Well Being, Medical, Reference, Administration, Business & Finance, Economics
Cover of the book Frugal Innovation in Healthcare by Aditi Ramdorai, Cornelius Herstatt, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Aditi Ramdorai, Cornelius Herstatt ISBN: 9783319163369
Publisher: Springer International Publishing Publication: April 29, 2015
Imprint: Springer Language: English
Author: Aditi Ramdorai, Cornelius Herstatt
ISBN: 9783319163369
Publisher: Springer International Publishing
Publication: April 29, 2015
Imprint: Springer
Language: English

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.

More books from Springer International Publishing

Cover of the book OpenGeoSys-Tutorial by Aditi Ramdorai, Cornelius Herstatt
Cover of the book Viral Dramaturgies by Aditi Ramdorai, Cornelius Herstatt
Cover of the book Requirements Engineering: Foundation for Software Quality by Aditi Ramdorai, Cornelius Herstatt
Cover of the book Foundations of Symmetric Spaces of Measurable Functions by Aditi Ramdorai, Cornelius Herstatt
Cover of the book Quantum Foundations, Probability and Information by Aditi Ramdorai, Cornelius Herstatt
Cover of the book Plant Phenology as a Biomonitor for Climate Change in Germany by Aditi Ramdorai, Cornelius Herstatt
Cover of the book Corneal Regeneration by Aditi Ramdorai, Cornelius Herstatt
Cover of the book The Digitization of Business in China by Aditi Ramdorai, Cornelius Herstatt
Cover of the book Shock Fitting by Aditi Ramdorai, Cornelius Herstatt
Cover of the book Phacoemulsification Cataract Surgery by Aditi Ramdorai, Cornelius Herstatt
Cover of the book Artificial Intelligent Approaches in Petroleum Geosciences by Aditi Ramdorai, Cornelius Herstatt
Cover of the book Linear and Nonlinear Circuits: Basic & Advanced Concepts by Aditi Ramdorai, Cornelius Herstatt
Cover of the book Knowledge, Creativity and Failure by Aditi Ramdorai, Cornelius Herstatt
Cover of the book Diverging Capitalisms by Aditi Ramdorai, Cornelius Herstatt
Cover of the book Artistic Visions and the Promise of Beauty by Aditi Ramdorai, Cornelius Herstatt
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy