From Awareness to Commitment in Public Health Campaigns

The Awareness Myth

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book From Awareness to Commitment in Public Health Campaigns by Myleea D. Hill, Marceline Thompson-Hayes, Lexington Books
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Author: Myleea D. Hill, Marceline Thompson-Hayes ISBN: 9781498533300
Publisher: Lexington Books Publication: June 27, 2017
Imprint: Lexington Books Language: English
Author: Myleea D. Hill, Marceline Thompson-Hayes
ISBN: 9781498533300
Publisher: Lexington Books
Publication: June 27, 2017
Imprint: Lexington Books
Language: English

Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).

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Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).

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