Free Antivirus and its Market Implimentation

a Case Study of Qihoo 360 And Baidu

Nonfiction, Computers, General Computing
Cover of the book Free Antivirus and its Market Implimentation by Yang Yiming, Andreas Clementi, Peter Stelzhammer, Books on Demand
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Author: Yang Yiming, Andreas Clementi, Peter Stelzhammer ISBN: 9783735752208
Publisher: Books on Demand Publication: November 10, 2014
Imprint: Language: English
Author: Yang Yiming, Andreas Clementi, Peter Stelzhammer
ISBN: 9783735752208
Publisher: Books on Demand
Publication: November 10, 2014
Imprint:
Language: English
The study analyzed the business model of two selected Chinese AV-vendors, Qihoo 360 and Baidu, from the perspective of their product development model, revenue model, marketing and distribution, and services and implementation. Furthermore, market research was conducted to compare the Chinese and Western users in order to investigate the influential factors on users’ choice of security software. This study was initiated for the purpose of investigating the business model which supports Chinese “free” AV-vendors to offer free fully-functional security software.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The study analyzed the business model of two selected Chinese AV-vendors, Qihoo 360 and Baidu, from the perspective of their product development model, revenue model, marketing and distribution, and services and implementation. Furthermore, market research was conducted to compare the Chinese and Western users in order to investigate the influential factors on users’ choice of security software. This study was initiated for the purpose of investigating the business model which supports Chinese “free” AV-vendors to offer free fully-functional security software.

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