Franchising

An International Perspective

Business & Finance, Economics, International, Entrepreneurship & Small Business, New Business Enterprises
Cover of the book Franchising by , Taylor and Francis
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Author: ISBN: 9781136482557
Publisher: Taylor and Francis Publication: February 4, 2014
Imprint: Routledge Language: English
Author:
ISBN: 9781136482557
Publisher: Taylor and Francis
Publication: February 4, 2014
Imprint: Routledge
Language: English

Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.

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