Fortune How I Got Started

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Fortune How I Got Started by Dina Eng, Liberty Street
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Author: Dina Eng ISBN: 9781618939791
Publisher: Liberty Street Publication: June 27, 2014
Imprint: Liberty Street Language: English
Author: Dina Eng
ISBN: 9781618939791
Publisher: Liberty Street
Publication: June 27, 2014
Imprint: Liberty Street
Language: English

Starting your own business is daunting-take heart in the wisdom of those who've persevered and launched some of America's most successful enterprises. In How I Got Started from FORTUNE Magazine, the men and women behind groundbreaking businesses tell their own stories of the creation and ascent of such icons as FedEx, Southwest Airlines, Staples, Domino's Pizza, Crate & Barrel, and many more. This collection of 26 stories offers unfiltered access to the thinking, insights and experiences that these founders needed to make businesses work: How Pleasant Rowland's unshakeable belief in her product gave birth to American Girl. How Jim McCann's authenticity rescued his 1-800-FLOWERS from crippling debt. And how wanderlust, a cache of surplus clothes and a sideline flea market business inspired Mel and Patricia Ziegler to start Banana Republic.

Their firsthand accounts capture the elusive alchemy required to found and nurture companies. Some started as ambitious employees who decided to strike out on their own; others nurtured their big-idea, mom-and-pop operation into a big business. You'll meet women who found success in unconventional ways, immigrants who pursued the American dream, the athlete who put snowboarding on the map, and more. You'll also find plenty of useful, practical lessons as well as inspiration to sustain you on your own quest for entrepreneurial success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Starting your own business is daunting-take heart in the wisdom of those who've persevered and launched some of America's most successful enterprises. In How I Got Started from FORTUNE Magazine, the men and women behind groundbreaking businesses tell their own stories of the creation and ascent of such icons as FedEx, Southwest Airlines, Staples, Domino's Pizza, Crate & Barrel, and many more. This collection of 26 stories offers unfiltered access to the thinking, insights and experiences that these founders needed to make businesses work: How Pleasant Rowland's unshakeable belief in her product gave birth to American Girl. How Jim McCann's authenticity rescued his 1-800-FLOWERS from crippling debt. And how wanderlust, a cache of surplus clothes and a sideline flea market business inspired Mel and Patricia Ziegler to start Banana Republic.

Their firsthand accounts capture the elusive alchemy required to found and nurture companies. Some started as ambitious employees who decided to strike out on their own; others nurtured their big-idea, mom-and-pop operation into a big business. You'll meet women who found success in unconventional ways, immigrants who pursued the American dream, the athlete who put snowboarding on the map, and more. You'll also find plenty of useful, practical lessons as well as inspiration to sustain you on your own quest for entrepreneurial success.

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