Flash Advertising

Flash Platform Development of Microsites, Advergames and Branded Applications

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Flash Advertising by Jason Fincanon, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jason Fincanon ISBN: 9781136023699
Publisher: Taylor and Francis Publication: October 12, 2012
Imprint: Routledge Language: English
Author: Jason Fincanon
ISBN: 9781136023699
Publisher: Taylor and Francis
Publication: October 12, 2012
Imprint: Routledge
Language: English

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

 Mastering the myriad of ad specs, deadlines, quality and version control issues and creating ads that balance campaign goals with design constraints. Preparing and building ads with team and QC standards. Using forms and data in ads without file bloatt. File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner. Integrating video into sites and banners. Social media applications. Trafficking and tracking ads for impressions, interactions, clicks, and conversions.Using ActionScript to save development time and implement team standards.
Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

 Mastering the myriad of ad specs, deadlines, quality and version control issues and creating ads that balance campaign goals with design constraints. Preparing and building ads with team and QC standards. Using forms and data in ads without file bloatt. File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner. Integrating video into sites and banners. Social media applications. Trafficking and tracking ads for impressions, interactions, clicks, and conversions.Using ActionScript to save development time and implement team standards.
Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

More books from Taylor and Francis

Cover of the book National Traditions in Nineteenth-Century Opera, Volume II by Jason Fincanon
Cover of the book Investigating Classroom Talk by Jason Fincanon
Cover of the book The Pedagogies of Cultural Studies by Jason Fincanon
Cover of the book Relational Patterns, Therapeutic Presence by Jason Fincanon
Cover of the book Introducing English Language by Jason Fincanon
Cover of the book Si-Yu-Ki: Buddhist Records of the Western World by Jason Fincanon
Cover of the book Woman's Relationship with Herself by Jason Fincanon
Cover of the book The Process and Structure of Crime by Jason Fincanon
Cover of the book Japan's Modern History, 1857-1937 by Jason Fincanon
Cover of the book Changing Roles for a New Psychotherapy by Jason Fincanon
Cover of the book Innovations in Science and Technology Libraries by Jason Fincanon
Cover of the book The Faith of Girls by Jason Fincanon
Cover of the book Framing Public Life by Jason Fincanon
Cover of the book Methodological Individualism by Jason Fincanon
Cover of the book Society and Personality by Jason Fincanon
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy