Flash Advertising

Flash Platform Development of Microsites, Advergames and Branded Applications

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Flash Advertising by Jason Fincanon, Taylor and Francis
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Author: Jason Fincanon ISBN: 9781136023699
Publisher: Taylor and Francis Publication: October 12, 2012
Imprint: Routledge Language: English
Author: Jason Fincanon
ISBN: 9781136023699
Publisher: Taylor and Francis
Publication: October 12, 2012
Imprint: Routledge
Language: English

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

 Mastering the myriad of ad specs, deadlines, quality and version control issues and creating ads that balance campaign goals with design constraints. Preparing and building ads with team and QC standards. Using forms and data in ads without file bloatt. File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner. Integrating video into sites and banners. Social media applications. Trafficking and tracking ads for impressions, interactions, clicks, and conversions.Using ActionScript to save development time and implement team standards.
Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

 Mastering the myriad of ad specs, deadlines, quality and version control issues and creating ads that balance campaign goals with design constraints. Preparing and building ads with team and QC standards. Using forms and data in ads without file bloatt. File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner. Integrating video into sites and banners. Social media applications. Trafficking and tracking ads for impressions, interactions, clicks, and conversions.Using ActionScript to save development time and implement team standards.
Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

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