Fields in Vision

Television Sport and Cultural Transformation

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Fields in Vision by Garry Whannel, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Garry Whannel ISBN: 9781134938599
Publisher: Taylor and Francis Publication: July 19, 2005
Imprint: Routledge Language: English
Author: Garry Whannel
ISBN: 9781134938599
Publisher: Taylor and Francis
Publication: July 19, 2005
Imprint: Routledge
Language: English

Fields in Vision offers a comprehensive and analytical study of the international phenomenon of television sports coverage. Garry Whannel considers the historical development of sport on television, the growth of sponsorship and the way that television and sponsorship have re-shaped sport in the context of the enterprise culture.
Drawing on archival research, Whannel first charts the development of the BBC Outside Broadcast department, and the growing battle for dominance between BBC and ITV, showing how sponsorship and the rising power of sports agents began to transform sport - not only in the UK but across the world - in the 1960s. He goes on to examine the implications of this vast and escalating global network during the 1980s by analysing the central role that stars and narratives began to play in television sport, presenting case studies of major contests such as Coe versus Ovett and Decker versus Budd. His study also takes into account one of the more indirect, but no less significant results of international televised sport - the rise of popular fitness chic and the American monopoly of the workout boom of the 1980s.
Fields in Vision explains the development of television sport by linking its economic transformation with the cultural forms through which it is represented, offering a study encompassing not simply the sports world, but our relationship with television and the media industries as a whole.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Fields in Vision offers a comprehensive and analytical study of the international phenomenon of television sports coverage. Garry Whannel considers the historical development of sport on television, the growth of sponsorship and the way that television and sponsorship have re-shaped sport in the context of the enterprise culture.
Drawing on archival research, Whannel first charts the development of the BBC Outside Broadcast department, and the growing battle for dominance between BBC and ITV, showing how sponsorship and the rising power of sports agents began to transform sport - not only in the UK but across the world - in the 1960s. He goes on to examine the implications of this vast and escalating global network during the 1980s by analysing the central role that stars and narratives began to play in television sport, presenting case studies of major contests such as Coe versus Ovett and Decker versus Budd. His study also takes into account one of the more indirect, but no less significant results of international televised sport - the rise of popular fitness chic and the American monopoly of the workout boom of the 1980s.
Fields in Vision explains the development of television sport by linking its economic transformation with the cultural forms through which it is represented, offering a study encompassing not simply the sports world, but our relationship with television and the media industries as a whole.

More books from Taylor and Francis

Cover of the book The Routledge Companion to Social and Political Philosophy by Garry Whannel
Cover of the book The Handbook of Comparative Communication Research by Garry Whannel
Cover of the book Family Therapy Skills and Techniques in Action by Garry Whannel
Cover of the book Marketing for Cultural Organizations by Garry Whannel
Cover of the book Alice Sutcliffe by Garry Whannel
Cover of the book Understanding Architecture by Garry Whannel
Cover of the book The Elephant in the Staffroom by Garry Whannel
Cover of the book Arab Revolutions and World Transformations by Garry Whannel
Cover of the book Witchcraft in Early Modern England by Garry Whannel
Cover of the book Evolutions of Jewish Character in British Fiction by Garry Whannel
Cover of the book Strategic Alliances by Garry Whannel
Cover of the book Managing People by Garry Whannel
Cover of the book A Future for Everyone by Garry Whannel
Cover of the book Animal Harm by Garry Whannel
Cover of the book Freedom at Work by Garry Whannel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy